Former Bud Light consultant speaks out on Dylan Mulvaney disaster
‘The Big Money Show’ panel discusses Bud Light’s rumored deal with actress Sydney Sweeney. A former Bud Light consultant behind some of the company’s biggest ads is speaking out about how he feels the brand lost its way and what they can learn from American Eagle’s Sydney Sweeney ad. John Immesoete, who worked as the […]
Dollar Shave Club CEO says corporate owner ‘neutered’ the brand voice
Cracker Barrel co-founder Tommy Lowe, 93, says the company’s new leadership doesn’t understand the brand’s roots or the customers who built it. The CEO of Dollar Shave Club vowed that the company would return to its roots after its corporate owner “neutered” the brand, Fortune Magazine reported. “They neutered the voice of the brand. They […]