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Real American Beer aims to rival Bud Light with unique marketing strategy
Wrestling legend wants to bring America back together, ‘one beer at a time.’ Real American Beer is setting its sights on becoming as “big as Bud Light” through a creative marketing strategy that pays homage to its late founder, Hulk Hogan. It leans on campaigns like alligator hunting and a squad of “Real American Girls” […]
Samuel Adams teams with ex-Patriots star Vince Wilfork for new beer
Check out what’s clicking on FoxBusiness.com. Samuel Adams continues its trend of working with Boston sports legends to produce beer that encapsulates not just the player, but the passionate fan base they played for under the lights. This time, the beloved brewery teamed up with Vince Wilfork, the ex-New England Patriots star defensive tackle, to […]
Former Bud Light consultant speaks out on Dylan Mulvaney disaster
‘The Big Money Show’ panel discusses Bud Light’s rumored deal with actress Sydney Sweeney. A former Bud Light consultant behind some of the company’s biggest ads is speaking out about how he feels the brand lost its way and what they can learn from American Eagle’s Sydney Sweeney ad. John Immesoete, who worked as the […]
UFC ring announcer Bruce Buffer signs with Bud Light as spokesperson
Check out what’s clicking on FoxBusiness.com. Two UFC staples have come together for a full-circle partnership. Longtime UFC ring announcer Bruce Buffer has signed with Bud Light, the official beer sponsor of the company, to be an official spokesperson. “Bruce Buffer has gone to great lengths for UFC fans for nearly 30 years, playing a […]