Water conservation becomes top home trend for US homeowners this year
Fox Business’ Darren Botelho and Ashley Webster examine why the median age of first-time homebuyers has climbed to 40. Kevin Hassett discusses President Donald Trump’s 50-year mortgage plan.
One of the biggest trends among U.S. homeowners this year is water conservation.
Home listings mentioning WaterSense fixtures — which reduce water use by at least 20% — soared nearly 290% between January and September compared with the same period last year, according to Realtor.com’s 2025 Hottest Home Trends report released Tuesday.
“We’re seeing homeowners prioritize features that make their properties more efficient, resilient, and self-sustaining,” Anthony Smith, senior economist at Realtor.com, said in a statement. “Buyers increasingly view eco-friendly upgrades as both a lifestyle choice and a smart financial investment — especially as energy costs and climate concerns become part of everyday decision-making.”
Homes featuring WaterSense fixtures carried a median list price of roughly $628,000, highlighting their popularity among mid- to upper-tier buyers, according to Realtor.com.
TRUMP’S 50-YEAR MORTGAGE PROPOSAL: WHAT WOULD IT MEAN FOR HOMEBUYERS?

FILE PHOTO: A photo illustration of water in a clear glass drinking glass in West Reading, Pennsylvania, on June 15, 2021. (Ben Hasty/MediaNews Group/Reading Eagle via Getty Images / Getty Images)
The growing focus on water-efficient features comes as the cost of water has increased across the U.S., putting some cash-strapped households at risk of falling into “water debt,” according to a Bank of America report released in April.
NEARLY 1 IN 5 AMERICAN HOMES SLASH PRICES AS BUYERS GAIN UPPER HAND IN SHIFTING MARKET
“The cost of water has increased significantly across the U.S. in recent decades,” the report noted. “In fact, water, sewer and trash collection services charges have risen at nearly twice the rate of overall consumer prices.”

FILE PHOTO: Water is seen in a toilet. (Christof Koepsel/Getty Images)
Other sustainability-driven home elements were also popular this year.
Mentions of biophilic and indoor-outdoor design, outdoor low-voltage lighting, net-zero-ready homes, coastal modern aesthetics and electric vehicle (EV) charging stations all rose significantly in listings, according to Realtor.com
Meanwhile, mentions of certain luxury features saw declines across home listings.
NYC MAYORAL CANDIDATE SPARKS ‘MAMDANI EFFECT’ AS MANHATTAN RESIDENTS REPORTEDLY FLEE TO SUBURBS

A ‘For Sale’ sign is posted in front of a single family home on Oct. 27, 2022 in Hollywood, Florida. (Joe Raedle/Getty Images / Getty Images)
Listings referencing infinity-edge pools, formal dining rooms with built-ins, and three-car garages declined year over year, according to Realtor.com.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
“A decade ago, buyers might have asked about open floor plans or granite counters,” Smith added. “Today, they’re looking for EV chargers, high-speed wiring, and homes that can adapt. The definition of what makes a home modern has completely evolved.”
FOX Business’ Daniella Genovese contributed to this report.